Motivating your truck drivers: Mix it up with celeb stories

The journey from 18 wheeler to 18 Million fans at a glimpse

The journey from 18 wheeler to 18 Million fans at a glimpse

From Avatar to The Godfather, the people featured here had their humble beginnings in the trucking industry. Before they attained star-status, these celebrities were ordinary folk.

The journey from an 18-wheeler to 1,800,000 Twitter followers might not be very obvious, but it sure is very interesting.

If you're wondering as to why we're talking about this, well, here's why: In a climate where drivers are hard to come by, a repository of information such as this, could help you convince those undecided to take the leap towards trucking. Why? Because trucking, you should know by now, is not just a job. It teaches patience, perseverance, and commitment, the very qualities that helped these actors scale great heights.

The U.S. needs over a million drivers, says ATA. Just this second quarter, the truck-driver shortfall swelled to a record 296,311, according to FTR Transportation Intelligence. The change was swift: In the fourth quarter of 2015, less than one-tenth that many driver jobs went unfilled

Let's have a look at some of them:

James Cameron:

The Writer-Director, with the two highest grossing films of all time- Avatar and Titanic was a trucker himself. He was a Physics major who then took to trucking. The empty highways would give him the time and mindset to mull over screenplay ideas. If he stumbled into any interesting idea, he would pull over and jot it down. “After watching Star Wars, I decided to quit and enter into the film industry. It got me really energized,” Cameron said.  “In fact, I quit my job as a truck driver and said, ‘Well, if I’m going to do this, I better get, you know, better get going.”

Chevy Chase:

This famous actor and comedian was also a trucker. He drove 18-wheelers before he could get his hands on scripts like Fletch and Caddy Shack. After he graduated from med school, he took up various jobs like truck driver, cab driver, motorcycle messenger, construction worker, a wine salesman, and many more. 

Charles Bronson:

He was once every little boy’s role model. He grew up in the mountains of Pennsylvania. His family laboured hard to earn every buck, just so that they can feed their hungry mouths. In 1943, he became a part of the Army and started trucking for his Uncle Sam. He won a Purple Heart for his work as an army trucker. Later, he found his place in the big screen, and was a part of famous movies like The Dirt Dozen, The Great Escape, and Death Wish. He was a tough man as though he was created to operate heavy machinery.

Robert Duvall:

The man who’s wielded dangerous weapons on the big screen, has also played with monstrous trucks offscreen. Before he played iconic roles in movies like Apocalypse Now, the Godfather movie series, and the Handmaid’s Tale, he tried his hand in a plethora of jobs: One of them was that of a truck driver. He made his film debut in 1962, won several awards. He also played Major Frank Burns in the popular TV series Mash.

Jason Alden:

After the rockstar moved into Nashville, he rode a Pepsi truck for many years. Jason started off early, at the age of 17, by trucking for the Pepsi plant located in Georgia. "I was the guy that rode around in a truck and delivered drinks to all the convenience stores, so this was kind of my back-up plan," Aldean says. "The truck didn't have any air conditioning in it in the summer time," he added during another interview. His famous songs were Hicktown, She’s country and a gazillion more. It didn’t come to him that easy. It took him some time. When he was trucking his way back to Georgia, he had signed his deal with Broken Bow. Now the country music dreams ride on his back.

Here's the other thing: If you do manage to convince young folk to take up trucking, you should do enough to hand-hold them into the job. You should engage them, because, without it they are sure to get disillusioned and quit their job for the next new shiny thing.

Engaging truckers means more than just handing out trip sheets. Start with doing little things, that go a long way: address them with their names, hold a conversation, no matter where they are. Know your employees. Be honest and upfront to them about their jobs while they are on board. Appreciate and acknowledge their hard work. Upload pictures of what’s happening around the office, encourage them to upload pictures of their travel, post stories of happy drivers. Ask drivers for their opinions, conduct surveys, take polls, get to know how satisfied they are with their jobs. With these dozen activities, show them that you care about them and their careers. 

Like all great things, doing this is definitely hard, but not impossible. These celebrities are proof of that.

However, if you need a helping hand to help you simplify the process, and want to put these very important tasks on auto-pilot there's Noticeboard. So far, we've ensured that over 25,000+ motivated staff report to work everyday with a strong belief that they're going to have a bright future. We'll make that happen for you as well.