Driver Rewards Program: 5 ideas that does not cost you money

Not all rewards cost money

Not all rewards cost money

Why should "Truck Driver Appreciation” last only for a week, when we can make it last for a whole year?

In this post, we’ll show you how you can reward and appreciate them - without burning a hole in your finances.

Let’s dive right into it:

The rewards that are most memorable and score the most mileage are the ones that actively elicits a “Woohoo!” from your drivers. One way of getting these woohoos is by transforming some aspects of driving that drivers absolutely hate:

  1. Spending tons of time on paperwork

  2. Zero appreciation from the management

  3. A disconnect with family and friends

  4. Old trucks that prevent them from clocking more miles

Here are five ways you can reverse this status quo, and make it into a reward that will get you the “woohoos!”.

Reward them for completing work-related tasks

There are a ton of inspections, paperwork, and compliance for drivers to adhere to. It gets boring and repetitive. But it’s also a task that cannot be ignored.

So, here’s what you can do:

Find a way to “gamify” it.

Did someone renew their license 30 days in advance? Give them a shout-out! Did someone do a fab job of consistently documenting pre-trip inspection? Make them a hero.

The crucial aspect: find a way to do it simply and consistently.

Reward them with peer recognition

Truckers are proud species who would never publicly admit that they need validation from peers. But, truckers are also social species. With the kind of stressful and lonely lives they lead, they are in sore need of validation and connect with their peers (as we discovered from our conversations with them).

So, here’s what you can do

Find a way to help truckers showcase their stories/pictures from the road. A simple “like” or comment on these pictures from those within the company makes their dopamine shoot up in their system. With this, you can help add some sense of excitement in their otherwise-predictable day.

Reward them with management appreciation

Truckers are the most disconnected from rest of the company, and are also last in the chain of command.

As a result, they become disillusioned and disconnected over time. Especially, if they are always executing “instructions” without having a big picture of why they’re doing so.

So, here’s what you can do:

Set up a process such that the driver-manager regularly apprises the CEO/COO of well-performing drivers. Have them recognise these top performers in front of their peers (online/offline). The realization that the top management values the work they do, and that it contributes to the overall growth of the company, boosts morale by several degrees.

Reward them with better equipment

Be it women or men, truckers want state-of-the-art equipment. The newly-enforced ELD mandate with a maximum 11-hour service rule is already tying them down. An old truck with average mileage will hold them back further.

So, here’s what you can do:

If you’re planning to anyway overhaul your fleet, you can hasten the process and start allotting newer trucks to well-performing drivers. It serves as a source of motivation, pride and will result in increased productivity from your employees. Or if these sound like too much investment, have the maintenance team paying a little more time on the truck allotted to the driver. Either way, your goal should be to have him spend a rewarding trip on the road.

Reward them with enjoyable company

Drives like the solo life, but once in a while, they too desperately need some company.

So, here’s what you can do:

Give them the gift of company. First, set up an ambitious milestone. Upon crossing it, or faring better than expected – allow them to bring a pet on the road, or have their spouse waiting at the customer destination.

Here's how you can execute it all:

Be it to set up correspondence between teams (such as maintenance staff and drivers), rewarding drivers for completing paperwork, or the three other aspects mentioned - Noticeboard can help you execute it at ease. 

We work with companies to craft R&R strategies without needing an overhaul of existing processes in place. And we've been doing this for a while - we are  currently helping companies reward and recognize their large dispersed teams – ranging from 50 - 5,000.

If you want to implement the same for your fleet and improve driver retention, speak with our R&R experts for 30 minutes, at no additional cost. Write to for the same.

Why wait for an appreciation week to show love to your drivers? Do it consistently, with Noticeboard.